Monthly Archives: March 2011

Earth Hour 2011

It all started in 2004 when WWF Australia was faced with serious data regarding climate change from Australia’s top scientists which recommended a cut of 60 percent in emissions by 2050. Something had to be done to lower the energy consumption and one year later, a campaign based on hope, not fear encourages Australians to take matters into their own hands is visualized. The idea behind the campaign was that everybody could take the responsibility to minimize their carbon footprint. With this vision, WWF Australia and Leo Burnett Sydney started developing a concept that would not only include Australians but the whole world and the idea of “The Big Flick” was introduced. The challenge that arose with the name “The Big Flick” was due to the name itself; it focused on turning your lights off, which in reality the concept was larger than simply turning your lights off for one hour. That’s when Earth Hour was born.


Read the full post here
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Internet Safety and your Family: Part II

I wrote a new post earlier this week on Clout Marketing

Here’s an excerpt of it

Before I get into Online Chatting I’d like to direct your attention to a few statistics regarding Teenagers and Internet Safety taken from an article posted on February 1, 2008: Teen Chat Rooms Peer Pressure Statistics.

  • 42% of parents do not review what their teenagers type or read in Chat Rooms or/and instant messaging.
  • 95% of parents couldn’t identify the common Chat rooms lingos such as: POS (Parent Over Shoulder), P911 (Parent Alert)
  • 57% of parents do not know the lingo LOL (Laugh Out Loud). 68% of parents do not know the lingo BRB (Be Right Back) and 92% do not know what A/S/L stands for (Age/Sex/Location).
  • Nearly 28% of parents are not sure or do not know if their teenagers talk to strangers online.
  • 30% of parents allow their teenagers to use the computer in private areas such as their bedrooms or home office.
  • Approximately 1 in 5 teenagers received a sexual proposal or advance on the Internet over the last year

When parents/guardians view the Internet as an education tool and allow their kids to freely browse websites without understanding what the websites they are using are, we start having problems. Online Chat tools such as MSN, Yahoo! Messenger and AOL Messenger (or AIM) have been very popular around the world for online chatting for many years now. Today I will discuss two websites and a mobile phone trend in which it is important to direct our attention to when discussing Internet Safety.

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